Brav will outsource its logistics operations in Lillehammer to Logent Group starting March 1, 2026. Logent will be responsible for warehouse operations under a five-year agreement.

Brav own and manage several leading outdoor and sports brands, including Swix, Lundhags, Toko, Ulvang and Helsport. The company operates a modern warehouse at its own premises in Lillehammer, which serves as the base for distributing the majority of their brands products to international markets.

Brav has chosen to outsource its warehousing operations in Lillehammer to enable stronger focus on product and brand development and to support its ambition to maintain and grow its premium position,

The decision also reflects Brav’s commitment to continue developing its Lillehammer‑based business, where Swix holds a long tradition and important local identity.

“In Logent, we have found a partner who can be part of our development journey, adding logistics expertise and continuously developing the operations in line with Brav’s evolution,” says Filip Ekvall, CEO of Brav.

Developing a strong logistics hub in Lillehammer

The Lillehammer facility was expanded and modernized with automation in 2019, creating additional capacity that will now be used to establish a strengthened logistics hub. The site will offer room for customers requiring high picking intensity and automation as well as those needing traditional storage.

“We are very happy with the trust that Brav has placed in Logent, and we look forward to contributing to Brav’s goals,” says Johan Wallmander, Business Area President for Logent Group.

“This also presents an excellent opportunity to offer a strong 3PL solution in this part of Norway, as we free up capacity and open the platform to new customers. The property’s strategic location along the E6 and its status as a well‑known local landmark further support its growth potential in the region,” Johan Wallmander continues. 

Further information

Johan Wallmander
Business Area President, Logent Group
johan.wallmander@logent.se

Filip Ekvall
CEO, Brav
filip.ekvall@brav.com