Logent has appointed Pete Hyrkäs as the company’s new Sales Director. He will take up his position on June 1, 2026, and will be responsible for leading Logent’s sales operations in Finland.

Hyrkäs brings more than ten years of experience in sales and business development across multiple industries, including manufacturing, technology and software, staffing services, and IT consulting. He joins Logent from Taitotalo, where he served as Sales Manager for the Taitorekry business.

His diverse background enables him to quickly identify customers’ business needs and translate them into practical solutions. He brings strong expertise in customer-centric sales, business development, and the development of supply chains and logistics tailored to customer needs.

According to Hyrkäs, Logent’s way of working and its development-oriented approach made the new role particularly appealing:

“Logent’s innovative and development-driven approach to customer solutions made a strong impression on me. The goal is not just to maintain the current state, but to improve processes and help customers operate more efficiently. Working in this type of environment is highly motivating for me.”

In his role, Hyrkäs emphasizes customer understanding and a practical, systematic approach to sales:

“I believe the most important thing in sales is understanding the customer and their daily operations. I want us to focus on solving our customers’ key challenges and delivering concrete added value. Ultimately, success in sales comes from systematic work—achieved by doing enough of the right things and doing them correctly from the customer’s perspective.”

Joni Sundelin, Business Area President, Logent Finland, comments on the appointment:

“We are very pleased to welcome Pete to strengthen Logent’s sales organization. He brings extensive sales experience across multiple industries. Pete’s customer-centric approach to sales is exactly what we value at Logent.”